The change will come via a software update that will be pushed out to cars in the coming days, Tesla said in an online post. The mode, which allows the car to reach its top speed more quickly, will still be capped at 85 mph (137 km/h).

The launch mode feature had been a selling point for the Model S, which is otherwise similar to the company's lower-priced Model 3 sedan. But some Model S owners complained after Tesla quietly began capping the feature last month at speeds below what had been advertised.

In its Friday post, Tesla said the change was made "to improve tire longevity," but that it had received feedback from customers who wanted the racer-like feature back.

"We can tell you that after hearing from many existing Model S owners (on Twitter, in the Tesla forums and beyond), we have decided to retain launch mode with a new software update that will add a Vmax capability of 155 mph (250 km/h)," the company said.

The move is the latest example of Tesla quickly responding to customer feedback after making a change to its cars. Last year, the company restored some features to its Autopilot driver assistance system after owners complained about the changes.

The company has also made changes to its V10 software update for the Model S and Model X after owners said the new version made their cars slower. A software update to fix the issue is expected in the coming weeks.