From the quiet hills of Himachal Pradesh, where lush landscapes meet simple living, comes an inspiring tale of vision, resilience, and family legacy. Meet Ankush Barjata, an engineer who traded his corporate career for a daring leap into the world of fashion and entrepreneurship. His online saree business, Deeva, now pulls in a remarkable Rs 5 crore in revenue, but the journey to success wasn’t always smooth.

Ankush’s roots run deep in the world of textiles. Growing up in a family with a legacy of clothing design and manufacturing, he always knew he wanted to create something meaningful, not just for himself, but for his family as well. The transition from a secure engineering career to founding his own startup was not a decision made lightly. However, after years of working in the corporate world, Ankush felt a strong pull to return to his family’s roots and tap into the timeless appeal of sarees, one of India’s most revered traditional garments.

In 2017, he founded Deeva, an online platform aimed at offering high-quality, stylish sarees to customers across India and beyond. With a strong understanding of both technology and fashion, Ankush used his skills to set up a seamless e-commerce platform that was both user-friendly and efficient. What set Deeva apart was its ability to offer not just exquisite sarees but a deeply personalized shopping experience.

Deeva’s growth was fuelled by Ankush’s commitment to offering a range of sarees for every occasion, from traditional to contemporary designs. The platform quickly caught the attention of saree enthusiasts, especially because of its competitive prices and high-quality fabric sourced from local artisans.

But it wasn’t just about selling sarees—it was about transforming the way women experienced shopping for traditional wear. Ankush and his team focused heavily on customer satisfaction, offering flexible returns, prompt delivery, and easy payment options, ensuring that every Deeva saree reached its buyer with love and care.

From a small village in Himachal, Deeva’s reach has expanded nationwide, and even internationally. What started as a humble venture with a focus on empowering local artisans now employs a talented team that helps design and deliver premium sarees to customers from all walks of life.

With Rs 5 crore in revenue, Deeva is a testament to the power of vision, legacy, and innovation. And for Ankush Barjata, this journey isn’t just about business—it’s about honoring his family’s craftsmanship while paving a path for a brighter future.