At a time when single-use plastic is choking the planet, one woman is reimagining packaging—with coir, seaweed, and even seeds. Meet Khushboo Gandhi, the eco-warrior and founder of ‘Go Do Good’, a Pune-based startup that is turning everyday waste into extraordinary alternatives for plastic packaging.

The startup’s standout innovation? Bubble wrap made from coir, the fibrous husk of a coconut, offering the same cushioning as plastic—but fully biodegradable. From wrapping delicate electronics to shipping handcrafted goods, this nature-friendly alternative is a game-changer.

But Khushboo didn’t stop there. Her team also uses seaweed extracts for lining materials, recycled cotton, agro-waste, and even seed-infused paper that grows into plants when discarded. Every package designed at Go Do Good tells a story—of sustainability, circular economy, and conscious innovation.

Khushboo’s journey started as a personal response to environmental degradation. Trained in design, she wanted to marry creativity with conscience. What began as prototypes in her studio has now evolved into a full-fledged green packaging enterprise working with small businesses, eco-conscious brands, and even large corporates looking to reduce their environmental footprint.

One of the core principles of Go Do Good is zero-waste innovation. The startup partners with local farming communities to source agro-waste like wheat husks, corn stalks, and bagasse, giving them new life as packaging material. The brand also avoids any use of toxic adhesives or chemicals, ensuring the entire product line is compostable, non-polluting, and cruelty-free.

With growing demand from conscious consumers and sustainability-focused brands, Khushboo’s products are now being used across India and even explored in international markets. The startup has helped replace tons of plastic packaging and diverted large amounts of agricultural waste from landfills.

In a world increasingly aware of climate change and waste pollution, Go Do Good is more than just a company—it’s a movement. It encourages businesses to rethink how they package products, and inspires individuals to make environmentally smart choices every day.

Khushboo Gandhi’s story is a powerful reminder that big change starts with small swaps. Whether it’s using a coconut husk instead of bubble wrap or packaging a gift in a seed-laced envelope, sustainable design isn’t just possible—it’s already here, growing one idea at a time.