While most people chase high-paying jobs overseas, four childhood friends took the opposite route—leaving their global careers behind to return to India with a mission: to create a healthier, tastier future through a scoop of ice cream.

Meet Prabu Venugopal, Shashidhar, Arun Prakash, and Bhargav, the brains behind Siri Millet Ice Creams, a Trichy-based vegan startup that's melting hearts and rewriting the rules of dessert with a powerhouse grain—millet.

The idea was simple but powerful. Ice cream, a universally loved treat, is often packed with refined sugar, dairy, and preservatives. The friends, deeply inspired by the nutritional potential of India’s ancient grains, especially millets, decided to craft vegan ice creams that are not only indulgent but also good for the body and the planet.

Their journey wasn’t easy. From researching plant-based cream alternatives to experimenting with different millet blends like ragi, foxtail, kodo, and bajra, they went through hundreds of test batches before finding the perfect formula. The result? A creamy, guilt-free, and completely plant-based ice cream that’s winning fans across Tamil Nadu.

Siri Millet Ice Creams offers a wide variety of flavors—from classic chocolate and vanilla to unique millet-based innovations like ragi almond, foxtail berry blast, and kodo jaggery crunch. Each scoop is dairy-free, refined sugar-free, and packed with nutrients, making it ideal for the health-conscious as well as vegans and lactose-intolerant individuals.

What sets Siri apart is not just their product, but their larger mission. The founders are deeply committed to reviving millet consumption in India, especially among the youth. They’ve launched educational campaigns, food festivals, school workshops, and farmer collaborations to promote millet awareness, sustainable farming, and clean eating habits.

They work closely with local millet farmers to ensure ethical sourcing and fair trade. By tying health, sustainability, and rural empowerment together, Siri has become more than just an ice cream brand—it’s a movement toward a more conscious food culture.

From posh urban cafés to small-town organic stores, Siri Millet Ice Creams is steadily growing its presence. And with a product that checks all the right boxes—taste, health, ethics, and sustainability—it’s clear that these four friends didn’t just leave their jobs, they found their purpose.