BMW

Name: BMW
Address: Munich, Germany
Rating: 5

Automotive In Munich, Germany

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About BMW

Bayerische Motoren Werke, is a German multinational manufacturer of luxury vehicles and motorcycles headquartered in Munich, Bavaria, Germany. The company was founded in 1916 as a manufacturer of aircraft engines, which it produced from 1917 to 1918 and again from 1933 to 1945.

Automobiles are marketed under the brands BMW, Mini and Rolls-Royce, and motorcycles are marketed under the brand BMW Motorrad. In 2017, BMW was the world's fourteenth-largest producer of motor vehicles, with 2,279,503 vehicles produced and in 2022 the 7th largest by revenue. The company has significant motor-sport history, especially in touring cars, sports cars, and the Isle of Man TT.

BMW is headquartered in Munich and produces motor vehicles in Germany, Brazil, China, India, Mexico, the Netherlands, South Africa, the United Kingdom, and the United States. The Quandt family is a long-term shareholder of the company, following investments by the brothers Herbert and Harald Quandt in 1959 that saved BMW from bankruptcy, with the remaining shares owned by the public.

BMW Services

Car-sharing services

DriveNow was a joint-venture between BMW and Sixt that operated in Europe from 2011 until 2019. By December 2012, DriveNow operated over 1,000 vehicles, in five cities and with approximately 60,000 customers.

In 2012, the BMW-owned subsidiary Alphabet began a corporate car-sharing service in Europe called AlphaCity.

The ReachNow car-sharing service was launched in Seattle in April 2016. ReachNow currently operates in Seattle, Portland and Brooklyn.

In 2018, BMW announced the launching of a pilot car subscription service for the United States called Access by BMW (its first one for the country), in Nashville, Tennessee. In January 2021, the company said that Access by BMW was "suspended"