Amrutanjan Healthcare

Name: Amrutanjan Healthcare
Address: 42–45 Luz Church Road, Mylapore, Chennai – 600004, India
Rating: 5

Health care In 42–45 Luz Church Road, Mylapore, Chennai – 600004, India

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About Amrutanjan Healthcare

Started in the year 1893 by the social reformer, journalist and freedom fighter, Desodharaka" Sri.Nageswara Rao Pantulu Garu, today Amrutanjan is one of the household names in India.

The 118-year-old Amrutanjan brand has been repositioned with 'Pure Healthy Essence' as its corporate promise to consumers. This magnifies Amrutanjan's inherent association with naturalness, science and trust.

Amrutanjan is now taking action to focus on the competency of each product and its application. The company's current offerings have been segregated to 3 sub brands: Kick Out Pain for pain management, Relief for congestion management and Purity for hygiene products. From R&D to branding, retail activation to advertising communication, Amrutanjan is positioning itself as a specialist in the competitive scenario.

Amrutanjan Healthcare Services

Ambuja Cements Limited, formerly known as Gujarat Ambuja Cement Limited, is a major Indian cement producing company.Amrutanjan Healthcare's main product is its pain balm. In 2002, Amrutanjan Healthcare launched a series of anti-diabetic medicines called Diakyur. In 2004, the company launched herbal mouth-fresheners under the brand name "Affair".

The Amrutanjan group also includes a software company called Amrutanjan Infotech. In July 2001, Amrutanjan Infotech's call-centre began its operations.

In May 2011 Amrutanjan diversified into foods, buying out Siva's Soft Drink Pvt Ltd, a Chennai-based company which sells fruit juices under the Fruitnik brand. It has relatively paid out ₹260 Million for the acquisition.

Amrutanjan balm
Main article: Amrutanjan (balm)

Amrutanjan pain balm.
In 1936, Amrutanjan became a public limited company with the name Amrutanjan Limited. Kasinathuni Nageswara Rao popularised the balm by distributing it free-of-cost at music concerts.

On 13 November 2007, the company changed its name from Amrutanjan Limited to Amrutanjan Healthcare Limited and has ever since been known by that name.

On 4 July 2002, Amrutanjan Healthcare entered the U.S. market.

In 2022, the company launched a period pain roll-on under Comfy brand. The Group markets cement and clinker for both domestic and export markets.