Started 24 Yrs Ago With No Plan, This 78-YO’s Babywear Venture Is a Lesson in Doing What You Love

In a world where startups often begin with grand strategies and business models, 78-year-old Krishnaveni Bangara’s journey is a beautiful reminder that love and intention can build legacies too. Her babywear brand, Kitty’s Care, began not in a boardroom, but in a humble corner of her home in Mangaluru, sparked by the arrival of her first granddaughter.

Twenty-four years ago, when Krishnaveni stitched a simple baby towel for her newborn granddaughter, she never imagined it would turn into a flourishing business. What started as an act of love became a full-fledged venture, as word spread of her soft, thoughtfully made, and lovingly stitched baby products. Friends and family soon became loyal customers, and Kitty’s Care took shape organically—one nappy, one towel, one blanket at a time.

Her age never slowed her down. Even at 78, Krishnaveni works diligently at her sewing machine, creating essentials for newborns—be it cloth nappies, soft blankets, or tiny hooded towels. She insists on using baby-friendly fabrics and eco-conscious practices, staying true to her values and the health of the little ones her products are meant for.

What makes Kitty’s Care special is not just the quality, but the story behind each product. For Krishnaveni, every stitch carries a memory, every sale a connection. She doesn’t advertise, doesn’t use e-commerce platforms, and yet her products are in demand among families who want something handmade, personal, and safe.

Krishnaveni’s story is not just about business success—it’s about living a life led by passion. She never imagined retirement. Instead, she found purpose and joy in her work, proving that age is no barrier to entrepreneurship, and that doing what you love can turn into something much bigger than you ever planned.

Today, Kitty’s Care is more than a brand—it’s a testament to the power of passion, perseverance, and personal touch. For young entrepreneurs and seasoned dreamers alike, Krishnaveni Bangara’s journey is a shining lesson: sometimes, the best plan is to follow your heart.