Instagram is a dynamic platform with over 2 billion monthly active users who engage and interact with different businesses and creators. It allows you to showcase your content, bring engagement, and promote your brand to a wider audience. Followers are one of the most important metrics on Instagram for measuring growth and success. They engage with your content, share it with others, and boost your brand visibility. However, to grow your account and bring massive engagement, it's crucial to reach non followers also.

Reaching out to non-followers requires understanding Instagram algorithms, creating high-quality content, and using effective strategies. Whether you are a creator, influencer, or small brand, reaching non-followers can take your brand presence to the next level. It not only boosts your engagement but also increases your customer base and sales. From optimizing your profile to collaborating with popular influencers, we will share some effective ways to reach non-followers in this blog. 

Optimize Your Profile

Your Instagram profile represents your brand, inviting visitors to explore and engage with your content. Therefore, it should be completely optimized to make your account reach a wider audience and appear in search results also. The components of an optimized Instagram profile are:

  • A compelling profile picture
  • A captivating bio including information about who you are and what you do
  • Your niche keywords and hashtags
  • A pinch of emojis to show creativity
  • Link to your website or a CTA
  • Organized and engaging Highlights
  • A cohesive feed

Use Hashtags & Keywords

Hashtags and keywords are two important ingredients in the recipe for high reach on Instagram. They categorize your content, enhance its discoverability, and make it reach the right audience including non-followers. Use a mix of trending, brand-specific, and niche-specific hashtags to gain maximum reach to non-followers. Besides hashtags, at present, keywords are also an important element to increase the reach of content. Instagram algorithms have started prioritizing keywords over hashtags to boost content. Therefore, make sure to add SEO keywords related to your niche and content in the caption to increase reach. 

Purchase Instagram Engagement

Purchasing Instagram engagement is a paid but easy way to increase your reach to non-followers. You must have seen if any of your content gets high engagement, its reach, and views go up even to the non-followers. This is because Instagram algorithms promote content that gets high engagement, as it is a sign of quality content. By purchasing likes from Blastup.com, you can tell Instagram algorithms that your content is valuable. Instagram algorithms will consider high engagement and promote your posts which will naturally increase its reach. However, make sure to share high-quality content so that non-followers can engage with it, increasing organic engagement. 

Using Trending Audio

Trending audio is your gateway to reaching non-followers and boosting reach and engagement. Instagram promotes content on trending audios in the explore page as well as suggestions which increase its discoverability and visibility to non-followers. The best ways to find trending audios are the inspiration section in your professional dashboard and the reels section. Visit the reels section and scroll through it; check which audios have an upward arrow next to the audio name. Audios with an upward arrow are the trending audios of a particular time and have a high potential to make your reels go viral. 

Collaborate with Instagram Influencers

Another simple and effective way to increase reach to non-followers is collaborating with Instagram influencers of your niche. Collaborating with influencers with a large following allows you to tap their audience and increase your content reach. With high-quality content, you can impress their audience and enhance the likelihood of them visiting your profile for more. Ensure that the influencers you choose are in your niche only, as reaching a general audience won't get you the right reach and engagement. Today, most influencers only accept paid collaborations; therefore, it's important to ask them first before sending the invitation. 

Insert Geotags to Reach Local Audience

Geotags are the best choice if your brand or business operates in a local area and your content needs to be seen by a local audience. Geotags ensure that your posts and reels reach people looking for such locations or residing in that area. Add geotags using the location option below the caption while posting your content. Along with that, to cater to a local audience, you can also use local hashtags like #NewYorkLife, #BangkokFashion, etc. To boost the reach of such content and train the algorithm, engage with local content yourself also. 

Leverage Reels and Stories

Instagram reels and stories are important content types that boast high reach to non-followers as Instagram prioritizes them in their algorithm. Create informative, entertaining, and engaging reels and post them with captivating captions, the right hashtags, and trending sound. Reels have a high potential to reach non-followers and go viral. Besides that, Instagram stories are another easy way to reach non-followers. Share behind-the-scenes, sneak peeks, run a poll, use interactive stickers, highlight local events, etc. Stories can be shared also which can make your profile reach non followers. 

Explore Instagram Ads

One of the most effective ways to reach non-followers is using Instagram ads. Instagram ad is a paid marketing campaign to target the audience of a specific demographic, interests, and behavior. It promotes your content to a broader audience, specifically non-followers and increases reach and visibility. To run ads effectively, define your goals, identify your target audience, choose ad format, create compelling content, and set a budget. Your Instagram ad will run for the time you fix; during that time, your ad post/reel will reach a massive audience besides your followers. 

Post at the right time

To reach the non-followers of your niche, it's important to post at the time when your target audience stays active. According to the studies, Wednesdays and Thursdays are the best days to post important content as these days bring high reach. Besides that, 9 AM in the morning, 2 PM in the afternoon, and 9 PM at night are the most optimal times to post. During these times, most of the audience remains active and scrolls Instagram. This raises the possibility of your content reaching the target audience including non-followers. Remember that Sundays are the worst days to post content, as the engagement rate is low due to people going out. 

Conclusion

In conclusion, we can state that expanding reach to non-followers is a strategic blend of high-quality content and the right strategies. We have discussed all the possible ways to boost reach to non-followers and boost views and engagement. You can easily reach non followers by using trending audio, relevant hashtags, Instagram ads, geotags, etc. Besides that, for getting high reach, purchasing Instagram engagement, running paid campaigns, and collaborating with influencers are also great options. So, use these strategies, reach non followers and skyrocket the growth of your account. 

 

 

 

Disclaimer: The information presented in this article should be independently verified for accuracy. We strongly recommend consulting with experts before making any decisions based on this content. Our channel is not liable for any consequences resulting from the use of this information.