Orange Economy
Indian MSMEs are increasing connected-TV and streaming-video advertising as AI tools lower creative costs and CTV audiences expand beyond metros.
Dream Slate Pictures partners with BytePlus to use AI video technology across advertising, branded content, feature films and long-form storytelling.
Nielsen is preparing for an agent-first media market where AI could choose content and ads for users, forcing new approaches to audience measurement.
Amazon plans to invest more than $2 billion in Latin American Prime Video productions through 2030 as streaming competition intensifies across the region.
Wonderla Holidays’ AGM puts FY26 performance, new theme parks, visitor growth, capital spending and its wider India expansion strategy in focus.
Hathway Cable & Datacom holds its 66th AGM as shareholders review FY26 performance, broadband strategy, cable-TV operations and future growth priorities.
Gaming companies increase investment in AI-generated characters and automated production as publishers seek lower costs and more dynamic game experiences.
YouTube expands AI-powered creation tools across Shorts and Studio as competition intensifies for creators, audiences and short-form video engagement.
Ahmedabad authorities are set to decide on Imagicaa’s ₹130 crore Sabarmati Riverfront entertainment hub after delays over planning approvals.
India’s national AI-skilling initiative is training creative talent in generative tools, opening a new workforce pipeline for media and digital businesses.
India’s creator economy faces greater tax scrutiny as video earnings, brand deals and overseas payments turn digital creators into larger businesses.
Optimystix Entertainment lists on NSE SME after its ₹108.5 crore IPO, bringing a television and digital content producer to public markets.
PVR INOX is expanding beyond films with live sports, concerts, comedy and lifestyle experiences as it turns multiplexes into entertainment destinations.
Cerebras reports 74% revenue growth but a $450.5 million quarterly loss, sharpening focus on AI infrastructure costs, margins and scalability.
Anthropic advances IPO preparations after its confidential filing as investors assess rapid Claude growth, AI infrastructure costs and soaring valuations.
Sony is preparing a Rohit Sharma-led show as sports personalities increasingly move into entertainment, creating new crossover formats for Indian audiences.
Sunshine Pictures sets a ₹342–₹360 price band for its ₹282 crore IPO opening August 18, with fresh proceeds mainly funding working capital needs.
Paramount's Warner Bros. deal puts theatrical economics in focus as a 30-film annual commitment and longer cinema windows reshape studio strategy.
Paramount has offered AMC and Regal three-year agreements guaranteeing 30 theatrical releases annually as studios and cinemas seek stronger film slates.
Founders’ Fest puts GenAI, Web3 and digital innovation startups on its final Hyderabad pitch stage, connecting emerging ventures with investors.
The business of creativity covered through a sharp business lens by NEX NEWS Network. Get verified intelligence on India's orange economy including film and TV business, OTT streaming, music industry, gaming and esports, animation, VFX, creator economy, advertising, design, publishing, and IP rights.
