Action Group (conglomerate)

Action Shoes is the most widely known business of the group. The group started from the shoe manufacturing industry and upon its success spread to other fields of steel, chemicals, computer monitors, housing projects, health care and retails.

Cricketer Sachin Tendulkar was once its brand ambassador. In the electronic field, the group has two brands of inverters of Microtek and Okaya.[citation needed] The group started with the business of interior infrastructure, named Action Tesa, and in the first year of 2011 had a turnover of ₹1.5 billion (US$22 million).

Under the business name of Action Ispat, the group owns two steel projects at Jharsuguda in Orissa and Raipur in Chhattisgarh, each with the capacity of 0.25 million tonnes and planned to expand the Orissa plant to 2.5 metric tons by 2016.