Founded by Atul Waghela on June 1, 2017, Incredible Group of Companies initially focused on supplying food products to restaurant chains. Over time, the company expanded its operations through strategic collaborations with food product manufacturers, leading to the establishment of the successful supermarket chain, I-Mart. Leveraging this expansion, Incredible Group penetrated areas where major retail brands were absent, starting from Thangadh and gradually expanding to Sanand, Rajkot, Dhrol, Ahmedabad, and Kalawad.

Unique Selling Proposition (USP):

A key differentiator for Incredible Group is its commitment to offering groceries at discounted prices, which has resonated strongly with consumers. By introducing a mall culture at the taluka level, Incredible Group attracted significant foot traffic, further solidifying its position in the market.

Product Innovations:

In response to evolving consumer needs, Incredible Group launched the I-Mart card, tapping into the growing e-commerce market. Additionally, the development of a hyperlocal app has empowered users to conveniently order groceries and daily essentials from nearby retailers. This expansion into digital platforms has facilitated broader access to a wide range of products, including apparels, services, and health and wellness offerings.

Expansion Strategy:

Building on its success in Rajkot, where I-Mart onboarded 2200 retail stores offering substantial discounts, Incredible Group is poised for further expansion. The integration of I-Mart card holders into its retail chain segment has bolstered customer loyalty and retention. Presently, the company operates across seven locations, with a substantial number of I-Mart card holders at the taluka and district levels.

Vision and Goals:

Incredible Group envisions becoming a renowned and influential brand, committed to enhancing the lives of people and fostering wealth creation for all stakeholders. With a clear goal of being listed on the NSE/BSE within five years, the company aims to establish 100 franchises across India, thereby solidifying its presence and impact on a national scale.

Incredible Group's journey exemplifies its dedication to innovation, customer-centricity, and strategic growth, paving the way for a future marked by success and prosperity.