Native Advertising Unlocks 20.35 ROAS for US Retailer

New Delhi, India – October 7, 2025:
BrandLoom Consulting, India’s only ROI-driven branding and digital marketing consultancy, has achieved a remarkable 20.35 ROAS (Return on Ad Spend) in just five months using Taboola native ads for the iconic US plus-size fashion retailer Ashley Stewart.

The latest case study by BrandLoom highlights how the company successfully scaled Ashley Stewart’s performance marketing beyond traditional giants like Meta and Google, unlocking exponential growth through innovative ad strategies.

Avinash Chandra, Founder & CEO of BrandLoom, said,

“Ashley Stewart’s success reinforces our belief that performance marketing must move beyond conventional platforms. Native storytelling, powered by AI optimization, delivers not just impressions but measurable impact and conversions.”

The Challenge

Despite strong performance on Meta and Google, Ashley Stewart identified an untapped opportunity to strengthen top-of-funnel growth. To achieve this, the brand collaborated with BrandLoom to:

  • Find cost-efficient ways to acquire new customers without cannibalizing existing channels.

  • Improve mobile-first user experiences across all devices.

  • Gain creative flexibility outside rigid ad formats.

  • Break free from closed ecosystems and expand incremental reach beyond walled gardens.

The Strategy

With no prior presence on Taboola, BrandLoom built a performance-first native advertising strategy from the ground up. The campaign was rooted in data-driven optimization, user intent mapping, and AI-powered learning, ensuring efficiency at every stage of the funnel.

Key strategic steps included:

  1. Aggressive Prospecting: 91% of the total spend was allocated to new users via Taboola’s premium publisher network.

  2. Device-Based Optimization: Underperforming desktop campaigns were paused to focus resources on mobile and tablet devices.

  3. Smarter Retargeting: Audiences were segmented based on style preferences and browsing behavior to deliver more relevant messaging.

  4. Creative Customization: Editorial-style headlines, natural visuals, and thumbnail testing enhanced engagement rates.

  5. AI-Driven Optimization: Automated bidding, creative testing, and inventory prioritization ensured consistent campaign performance.

The Results

With a total ad spend of just $38,000, Ashley Stewart achieved outstanding results, unlocking a new audience base and delivering exceptional efficiency:

  • Prospecting ROAS: 21.03 on $35K spend

  • Retargeting ROAS: 13.43 on $3K spend

  • Overall ROAS: 20.35 — meaning every $1 spent returned $20.35 in revenue

  • New Audience Reached: Buyers who had never engaged with Ashley Stewart through Meta or Google

Why It Matters

The partnership between Ashley Stewart and BrandLoom demonstrates that native advertising is no longer limited to awareness campaigns. Instead, it has evolved into a full-funnel performance channel capable of driving tangible results across the customer journey.

By moving beyond walled gardens, brands can now access new audiences, achieve higher returns, and scale more efficiently.

Lee Washington, Director at Ashley Stewart, shared,

“We’re happy to have chosen BrandLoom as our online marketing partner. The team is excellent and works very transparently. Even when challenges arise, they are resolved quickly with open dialogue. Their expertise has been instrumental in helping us grow.”

About BrandLoom

Founded in 2015, BrandLoom Consulting is India’s only ROI-focused branding and digital marketing consultancy, dedicated to driving measurable business growth. By combining creativity, technology, and trust, BrandLoom helps modern brands scale with purpose.

From designing powerful brand identities to engineering performance-driven digital ecosystems, the company partners with ambitious businesses seeking long-term, data-led growth.

With operations across India, the USA, UK, Canada, Australia, and the UAE, BrandLoom continues to redefine what ROI means in the digital era — turning ambition into sustained success, one decision at a time.