Barbie has partnered with Gamefam and Mattel to bring the iconic Dreamhouse to the virtual world of Roblox in the form of a game titled "Barbie DreamHouse Tycoon". This game offers players an expansive fashion collection, a fusion of timeless dresses and contemporary styles inspired by the recent Barbie movie, as well as Non-Fungible Tokens (NFTs) crafted in collaboration with Boss Beauties. It is available for free on Roblox across various platforms and has already been embraced by millions of Barbie and Roblox fans.
