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Anushka and Virat’s New Venture ‘Nisarga’ Forays into the World of Motorsports, Events and Entertainment IPs with Exciting New Initiatives

Short by News Room / 10:15 PM on 24 October, 2023

Anushka Sharma and Virat Kohli have announced their new venture Nisarga, which will be partnering with Elite Octane to promote high impact events and IPs. Their calendar of events includes 3 motor sporting events, expos and one music concert including innovative youth-connect programmes. The core management team at Nisarga comprises of a trio of leaders with a combined experience of over 60 years in the industry. Elite Octane will be instrumental in executing various activities and creating new platform segments, especially in the domains of motorsports and entertainment.

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