Pushpa: The Rise was made with a clear intention to introduce a unique narrative to Indian cinema. Directed by Sukumar, the film centers on Pushpa Raj (played by Allu Arjun), a man who rises from humble beginnings to lead a powerful smuggling syndicate involved in the illegal trade of red sandalwood. The decision to make Pushpa was born from a desire to tell a gripping, grounded story that was different from typical commercial cinema, focusing on a morally complex protagonist who navigates an underworld defined by violence, corruption, and ambition.

Sukumar, known for his distinct storytelling style, envisioned a tale that would challenge conventional hero tropes. The character of Pushpa Raj is not your traditional hero; he's someone who doesn’t follow the usual moral compass and instead seeks power and recognition through the means available to him. This unconventional take on the protagonist added a layer of realism and grittiness to the narrative, something that had not been fully explored in mainstream cinema at the time.

The central element around which the film revolves is the illegal trade of red sandalwood, which Pushpa Raj gets involved in. This red sandalwood, or "red chandan," is not only the material focus of the movie but also symbolizes the greed, exploitation, and struggles for survival that the characters face. The film’s success is largely due to its compelling mix of high-intensity action, emotional drama, and powerful performances, particularly by Allu Arjun, who brought Pushpa Raj to life with remarkable intensity.

The decision to focus on a real-world issue like red sandalwood smuggling not only made the plot more compelling but also brought attention to a pressing environmental and socio-economic issue. In an industry that often focuses on fantasy and escapism, Pushpa stood out as a raw, gritty drama that resonated deeply with its audience.

The film’s success was inevitable, given its exceptional direction, a strong screenplay, and a stellar performance by Allu Arjun. The combination of action, suspense, and drama, paired with the emotional depth of the characters, made Pushpa one of the biggest hits in South Indian cinema, creating a cultural phenomenon that was celebrated both in India and internationally.