Mumbai, 23 January 2023: Comviva, the global leader in mobility solutions, today announced partnership with Tata Play Binge to accelerate its digital journey with BlueMarble platform. This association will further bolster Tata Play’s standing as one of India’s leading content distribution platforms.
Comviva’s BlueMarble platform shall power Tata Play Binge to maximize its growth by targeting a more extensive customer base beyond its existing DTH subscribers. BlueMarble provides an integrated suite of use cases like catalog, order, CRM, subscription, billing and revenue management that enables an exceptional customer experience. Media service providers can onboard, launch, manage and stream new services quickly and seamlessly.
In the current OTT ecosystem, customers download multiple content apps and subscribe to different paid content models to view their choice of content. With this move, Tata Play Binge brings in many OTT apps under one roof, giving customers a simplified content-first approach via a single subscription. Through a single subscription and a unified frontend, Tata Play Binge currently offers 20+ OTT apps like Disney+ Hotstar, ZEE5, SonyLIV, Voot Select, MX Player, Lionsgate Play, hoichoi, Chaupal, Namma Flix, Planet Marathi, ReelDrama, Koode, ManoramaMax, Tarang Plus, Sun NXT, Hungama Play, Eros Now, ShemarooMe, Voot Kids, Curiosity Stream, EPIC ON and DocuBay.
Commenting on the partnership, Vishal Arya of Tata Play said, “We are a customer-obsessed organization and continuously strive at setting new benchmarks of experience. One of the distinguishing features of Tata Play Binge is providing a unified subscription model to the customers while managing various subscription models simultaneously. Comviva’s BlueMarble digital platform gives us significant business agility and flexibility in delivering various business models. Our go-to-market time has drastically reduced thereby making Tata Play Binge more competitive and innovative in the market.”
Tanveer Mahmood, SVP & Head of Integrated Solutions at Comviva, said, “Today, digital technologies present an ideal opportunity for media players to innovate and prepare for the future. We are excited about this strategic partnership with Tata Play Binge as it forays into the pureplay OTT content aggregation space. Our BlueMarble platform will make content viewing an enriching and engaging experience for all users and help Tata Play Binge in its digital transformation journey.”
Comviva’s BlueMarble is a cloud-native, containerized, microservice-based platform that is scalable and flexible to handle traffic and customer base surge on the Tata Play Binge app. Additionally, the solution allows Tata Play Binge to devise customer-friendly subscription plans that are in line with the ever-evolving content-consuming market.
About Comviva Technologies Ltd.
Comviva simplifies business complexity. Our innovative portfolio of digital solutions and platforms bring greater choice, faster time to market and flexibility, to better meet the evolving needs of our customers as they drive growth, transform, and bring efficiency. From maximizing customer lifetime value to enabling large-scale digital transformation, we partner globally with organizations in the communications and financial industry to solve problems fast and transform for tomorrow. Comviva solutions have been deployed by over 130 Communication Services Providers and Financial Institutions in more than 90 countries and have delivered the benefits of digital and mobility to billions of people around the world. Comviva is a completely owned subsidiary of Tech Mahindra and a part of the Mahindra Group. For more information, visit us at www.comviva.com
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