Shelly Sinha

Founder ATBluEncore

Shelly Sinha Bio

An alumnus of Mudra Institute Of Communication , Ahmedabad (MICA) & MDP program from IIM-Ahmedabad
Over 17 + years of rich experience in Advertising and Media, Brand Management, Marketing & ‘Go to Market’ strategies in the FMCG & Telecom industry.

Key categories and brands worked for include –
FMCG Skin Care - Hindustan Unilever - Fair & Lovely, Lakme, Ponds & Vaseline & Johnson & Johnson Skin Care;
FMCG - Food & Beverages – Coca Cola, Parle Agro - Frooti, Appy Fizz, Bailley, Hippo;
Telecom - Idea Cellular.
Key positions held ;

1. National Head Business Development, Parle Agro
2. Head Corporate Strategy, Parle Agro
3. Group Product Manager, Parle Agro
4. DGM Brand Head , Idea cellular

5. Business Group Head , Mindshare Fulcrum, HUL Skin Care

Multifaceted & diverse experience in the area of marketing across above the line & below the line promotions, marketing campaigns, managing large scale events, digital media strategy, lead generation, brand alliances & new product launches, packaging , pricing and positioning & communication strategies.
An avid marketeer & an astute business strategist with strong credentials in developing ‘Go to Market’ with a strong commercial understanding having worked across sales and distribution transformation initiative with top consulting firms.
Credited with leading experienced team of business leaders in driving large transformative initiatives at an organisation level, change management, setting up of analytics and technology implementation.

Passionate about certain causes, have been a volunteer for promoting Swachh initiative alongside as part of experiential learning amongst the youth.

Shelly Sinha Education
  • Mudra Institute Of Marketing Communications