Incredible Group of Companies

In 2023, the vision of an unprecedented gathering for the celebration of Navratri took shape in the mind of Shri Atul M Vaghela, the founder and director of the Incredible Navratri Mahotsav. This visionary leader was inspired during his college days at M.S. University while attending the Navaratri Utsav organized by Atul Purohit's United Way of Baroda. Witnessing the vibrancy and fervor of 60,000 individuals participating in Garba ignited a dream within him—to surpass this feat and etch a new record in the archives of cultural celebration.

With meticulous planning and determination, Atul Waghela ventured on a journey to gather 100,000 garba enthusiasts in Rajkot, setting the stage for an exceptional spectacle. Securing the largest racecourse and enlisting the talents of Bollywood sensation Prathiv Gohil, he orchestrated a mesmerizing event that captivated hearts and minds alike. Backed by a dedicated team of over 100 professionals, every aspect of the Incredible Navratri Mahotsav was meticulously curated—from branding to marketing—ensuring its grandeur resonated far and wide.

The groundwork for this historic endeavor began a year prior, with strategic announcements made during Lokmela-2023, igniting excitement and anticipation throughout the region. Leveraging the power of social causes, partnerships were forged with organizations like the Self Finance School Management Association to champion initiatives such as the "Say No to Drugs" program, resonating deeply with the youth and garnering widespread support.

A watershed moment occurred when the honorable Prime Minister Narendra Modi unveiled "Maadi" Garba—an opportunity too precious to overlook. Recognizing the potential for synergy, the core committee, alongside esteemed dignitaries and the Gujarat BJP leadership, seized the moment, integrating Maadi Garba into the fabric of the event. With support from the PMO and enthusiastic endorsement from BJP Gujarat, the Incredible Navratri Mahotsav transcended regional boundaries, ascending to the status of a national event with global resonance.

On the auspicious day of the event, a staggering 1.2 lakh individuals converged, breaking barriers and setting a new world record that reverberated across continents. The magnitude of this achievement was duly recognized, as the event found its place in prestigious record books including the World Record of India, Golden Books of Records, World Book of London, and Indian Traditional Books of Record.

Amidst the grandeur and praise, the Incredible Navratri Mahotsav showcased the strength of unity and collective effort. Embracing the ethos of cultural celebration while championing social causes, it not only enthralled but also inspired, leaving an indelible mark on the hearts of millions. In the presence of esteemed dignitaries including the Home Minister of Gujarat, Harsh Sanghvi, members of parliament, members of the legislative assembly, standing committee members, and other prominent leaders, a solemn oath against substance abuse was administered, underscoring the event's commitment to societal well-being.

Looking back, the Incredible Navratri Mahotsav transcended being a mere congregation of individuals, evolving into a powerful expression of collective aspirations, resilience, and the indomitable spirit woven into India's cultural fabric. Its lasting impact reverberates through the ages, casting a radiant light of hope and inspiration for future generations.