Leadership in the modern world demands more than execution—it demands reflection, integrity, and a sense of purpose. Chris Lewis, founder of global marketing consultancy TEAM LEWIS and author of several books on leadership, believes that today’s leaders must develop not only a to-do list, but more importantly, a to-be list.
According to Lewis, the traditional view of leadership has been heavily task-oriented, focused on planning, performance, and profit. While these remain essential, they are no longer sufficient in a world grappling with social division, environmental threats, and widespread inequality. In his view, leadership must evolve into a deeper, more human endeavor—one that considers not just what a leader does, but who they are becoming.
Lewis argues that the ‘to-be’ list is about character. It involves defining the kind of person a leader aspires to be—whether that means being more compassionate, inclusive, visionary, ethical, or courageous. These internal qualities shape every decision a leader makes and influence how they respond to pressure, treat people, and define success.
He highlights the need for leaders to serve a wider community, not just shareholders or internal stakeholders. Leaders must think about the long-term social impact of their actions, and use their influence to support values like fairness, diversity, and sustainability. This shift from transactional to transformational leadership is critical in building trust and legitimacy in today's interconnected world.
Importantly, Lewis warns that no leader can afford to discriminate. Bias and exclusion not only damage workplace morale—they also erode public trust and limit innovation. Leaders must actively listen, embrace different perspectives, and create environments where every individual feels valued. Inclusive leadership is not just morally right; it is strategically necessary.
He also believes that leadership is ultimately an act of service. It is about lifting others, not simply commanding them. Great leaders invest in their people, nurture potential, and act as stewards of culture and vision. They set an example by aligning personal values with organizational goals.
Chris Lewis encourages current and aspiring leaders to carve out time for reflection, asking themselves not only “What do I need to get done today?” but also “What kind of leader do I want to be?” In his view, leadership is as much about becoming as it is about achieving. The ‘to-be’ list is what ensures that accomplishments are rooted in integrity and impact.
In an era defined by complexity and change, this human-centered approach to leadership offers a path forward that is both ethical and effective. As Chris Lewis reminds us, the leaders who will shape the future are those who know not just how to lead, but why they lead—and who they are becoming in the process.