Healthcare insurer Sanitas is breaking new ground, stepping into the metaverse to introduce an interactive Experience Space that immerses visitors in a virtual realm showcasing the essence of healthcare and well-being. This pioneering move establishes Sanitas as the first health insurer in Switzerland to embrace the metaverse and offer an engaging experience to curious users, illuminating its array of products and services.
In this innovative space, visitors are welcomed into a captivating digital landscape where health-related topics take center stage. Health insurance, healthcare, and well-being are presented in an engaging, easy-to-understand manner, promoting awareness and understanding. Sanitas envisions a tangible experience that enlightens visitors about its diverse areas of operation, alongside showcasing cutting-edge services and products.
Alva, the esteemed digital assistant with a history of accompanying Sanitas users, serves as the virtual guide, warmly welcoming visitors to the metaverse. Exploring the Experience Space, visitors encounter interactive elements that vividly display the positive impact of digital communication, like a lively tree representing annual paper savings through the Sanitas Portal. The realm also invites mental engagement, challenging users to match foods with an oversized Swiss food pyramid, emphasizing nutrition's significance.
The upper floor boasts avatars demonstrating uncomplicated fitness routines, promoting physical wellness in an accessible manner. For those seeking tranquility and stress relief, an outdoor meditation area awaits, allowing users to unwind and rejuvenate amidst the virtual serenity.
This immersive Experience Space is a collaboration with Kuble, a prominent digital, metaverse, and web3 agency in Switzerland. The innovative design, brought to life using spatial.io, emphasizes a consistent brand experience and harmony with nature, portraying Sanitas's forward-thinking approach to healthcare.
The Sanitas metaverse is open to all, accessible through VR glasses, desktop computers, or mobile apps. Currently, it serves as a platform for users to acquaint themselves with virtual reality and its underlying technology. Looking ahead, Sanitas envisions a future where this digital realm can host events and consultations, expanding its potential beyond a mere virtual home base.
Sanitas is pioneering the convergence of technology and healthcare, bringing a taste of the future to its audience. As the metaverse continues to evolve, Sanitas stands at the forefront, committed to providing an enriching, interactive experience that bridges the virtual and the real, fostering a deeper understanding of health and well-being.