BMW's electric i3 may be a trailblazer in the auto industry, but that didn't stop Lexus from poking fun at the German automaker's entry into the EVs space.
In a new ad, Lexus takes aim at the i3's range, charging time and price.
Range
The ad compares the i3's 81-mile range to the Lexus CT 200h, which has a combined gas and electric range of 430 miles.
"With the Lexus CT 200h, you'll never have to worry about being stranded," the ad says.
Charging time
The ad also criticizes the i3's charging time, calling it "slow" compared to the CT 200h's "quick" charging time.
"The i3 will take 8 hours to charge. The CT 200h? Just 2 and a half hours," the ad says.
Price
Finally, the ad takes a shot at the i3's price, which starts at $41,350.
"The i3 starts at $41,350. The CT 200h starts at $29,995," the ad says.
The ad concludes with the tagline, "The Lexus CT 200h. The smarter choice."