Mom-Daughter Duo’s Toy Business ‘Extrokids’ Started With Rs 5000 Today Gets 15,000 Orders Per Month

What started as a small passion project with a mere Rs 5000 investment has now grown into a thriving online toy business that receives 15,000 orders every month. Meet S Haripriya and her mother, S Banu, the dynamic duo behind Extrokids — a brand that is revolutionizing how we think about children's toys. Focused on providing high-quality, educational toys that promote brain development, Extrokids has captured the hearts of parents across the country and now boasts a significant presence on social media with over five lakh followers on Instagram.

The Spark Behind Extrokids

Haripriya, a mother of two, always believed in the power of education and cognitive development from an early age. After noticing the lack of toys that encouraged children’s intellectual growth, she decided to create a solution. Partnering with her mother, S Banu, who had a background in business and a keen eye for detail, the duo launched Extrokids — an online toy store dedicated to selling educational, brain-development toys.

Starting with just Rs 5000, they managed to source a small collection of toys that met their high standards of quality and learning value. The goal was simple: provide children with toys that not only entertained but also helped in developing crucial cognitive skills at an early age.

Building a Social Media Presence

Recognizing the power of social media to reach parents, the mother-daughter team turned to Instagram to build a community around their brand. With engaging content, product demonstrations, and educational posts, Extrokids quickly gained traction. Their Instagram account began to grow, attracting parents who were eager to provide their children with toys that would aid in their development.

Over the years, Extrokids has accumulated more than 500,000 followers, which has played a key role in increasing their reach. Parents trust the brand, not just for the toys but also for the educational resources and parenting tips shared regularly. Their social media presence has been a vital tool in connecting with customers and building a loyal following.

Meeting the Demand

What was once a small operation has blossomed into a full-fledged business. Today, Extrokids receives a whopping 15,000 orders per month, a testament to the quality and trust that the brand has built. Their carefully curated selection of educational toys spans categories like building blocks, puzzles, activity kits, STEM toys, and more — all designed to enhance brain development in children.

The business also places a strong emphasis on customer satisfaction, offering fast shipping, easy returns, and a personalized shopping experience. This commitment to quality has helped them build a loyal customer base that returns for more products year after year.

The Power of Family Collaboration

Haripriya credits much of Extrokids' success to the unwavering support and teamwork between her and her mother, S Banu. While Haripriya focuses on the marketing and product development side, her mother brings a wealth of experience in operations, customer service, and supply chain management. Their complementary skills and shared vision have been the driving forces behind Extrokids' growth.

"The idea of building something for the future of children, something that will help shape their minds, is what excites me every day. My mother and I always had a strong bond, and bringing that bond into our business has made all the difference," says Haripriya.

The Rise of Educational Toys

The rise of educational toys has coincided with a growing awareness among parents about the importance of early childhood development. In a world increasingly dominated by screens, parents are turning to toys that promote learning and creativity. Extrokids taps into this growing demand by offering toys that foster skills such as problem-solving, creativity, critical thinking, and motor coordination.

"We don’t just want to sell toys; we want to sell experiences and skills that will benefit children in the long run," Haripriya explains. "Our focus has always been on curating toys that challenge children’s minds, encourage exploration, and help them learn through play."

The Future of Extrokids

With a strong online presence and a growing customer base, Extrokids is well-positioned to continue its growth. The team has plans to expand their product range further and introduce new categories that cater to different stages of a child’s development. They are also looking into international markets to share their vision of educational toys with parents around the world.

“We want Extrokids to be a trusted name in every household. We hope to continue inspiring parents to choose toys that help their children learn and grow,” Haripriya says with a smile.

Why Choose Extrokids?

  • Educational Focus: Every toy sold at Extrokids is designed to aid in the cognitive development of children.

  • Quality Assurance: All toys are sourced from reputable manufacturers to ensure safety and durability.

  • Wide Variety: A broad selection of toys for children of all ages, from newborns to pre-teens.

  • Social Media Community: A strong online presence on Instagram with over 500,000 followers, offering parenting tips, product information, and more.

  • Customer-Centric: Extrokids offers fast delivery, hassle-free returns, and personalized shopping experiences.

Conclusion

What began as a small venture with just Rs 5000 has grown into one of India’s most popular online destinations for educational toys. Thanks to the dedication and hard work of S Haripriya and her mother, S Banu, Extrokids has not only transformed the toy industry but also made learning fun and accessible for children across the country. Their story is a perfect example of how passion, perseverance, and family collaboration can turn dreams into reality.

With over 15,000 orders a month and a loyal community of parents, Extrokids is just getting started — and the future looks brighter than ever.