India has long been obsessed with the notion of fair skin, an obsession that often marginalizes those with darker skin tones. This prevailing beauty standard leaves many people feeling excluded, particularly when it comes to makeup that doesn’t cater to their natural complexion. However, one entrepreneur, Karishma Kewalramani, decided to change this narrative and create a brand that celebrates all skin tones. Her solution? FAE Beauty—a conscious skincare and beauty brand that is redefining inclusivity in the beauty industry. What began as a mission to create makeup products for brown-skinned people soon transformed into a business that won Rs 1 crore on Shark Tank India.

A Dream Born from Personal Experience

Karishma’s entrepreneurial journey began with a personal struggle. Like many with darker skin tones, she found it incredibly difficult to find makeup products that suited her complexion. “It always felt like brown-skinned people were an afterthought in the beauty industry,” Karishma shares. This frustration led her to ask an important question: Why should people with brown skin have to adjust when it comes to makeup shades? This simple, yet powerful inquiry laid the foundation for FAE Beauty.

Having always been passionate about beauty and skincare, Karishma knew that the solution wasn’t just about creating another makeup line; it had to be about fostering self-love, confidence, and inclusivity. She wanted to create a brand that redefined beauty standards and empowered people to embrace their natural skin tone.

Building FAE Beauty: A Brand with a Mission

With a clear vision, Karishma set out to create FAE Beauty, a beauty brand that would challenge the notion of “fairness” and offer makeup and skincare products for every skin tone, especially for brown skin. Her brand’s tagline, “For All Expressions”, encapsulates this very idea—embracing all skin colors and celebrating their unique beauty.

FAE Beauty’s products include foundations, concealers, and lipsticks that are specifically formulated to cater to brown skin tones. The brand emphasizes high-quality ingredients, ensuring that each product is conscious, sustainable, and cruelty-free. Beyond just products, FAE Beauty also promotes body positivity, self-confidence, and self-expression, aiming to create a safe space where customers can feel truly seen and valued.

Karishma's commitment to inclusion and authenticity has resonated deeply with consumers, particularly those who have long struggled to find products that match their skin tone. FAE Beauty’s inclusive approach has created a loyal customer base eager to support a brand that finally recognizes their beauty.

Shark Tank India: A Game-Changer for FAE Beauty

The turning point for FAE Beauty came when Karishma pitched her brand on Shark Tank India. Despite facing intense competition, she managed to impress the sharks with her passion, vision, and clear market understanding. Her pitch, centered around inclusivity and representation, struck a chord with the investors. In a memorable moment, Karishma secured Rs 1 crore in funding for FAE Beauty, an investment that validated the brand's potential and mission.

The investment was not just financial—it was a moment of recognition for a brand that had set out to challenge conventional beauty standards. The exposure from Shark Tank India also gave FAE Beauty a significant boost in visibility, attracting even more customers who resonated with the brand's values.

The FAE Beauty Impact: Empowering Brown Skin Tones

Since its inception, FAE Beauty has had a profound impact on the beauty industry, especially in the context of brown skin representation. Karishma's mission has sparked a larger conversation about the need for more inclusive beauty products. For decades, the beauty industry focused primarily on lighter skin tones, leaving people with darker complexions to either compromise or go without suitable options.

FAE Beauty, however, is working to shift this paradigm. By offering diverse product shades, they have empowered brown-skinned individuals to feel more confident in their own skin. “It’s not just about selling makeup,” says Karishma. “It’s about changing mindsets and offering people products that make them feel good about themselves.”

What’s Next for FAE Beauty?

With its strong start, FAE Beauty is poised for even greater success. The brand plans to expand its product line, add more shades, and further promote its message of body positivity and skin inclusivity. The next steps include scaling up production, expanding distribution channels, and continuing to collaborate with like-minded brands to create more awareness about the importance of diversity in beauty.

For Karishma, however, the mission is clear: FAE Beauty isn’t just a business. It’s a movement—a movement that promotes self-love, equality, and breaking free from the conventional standards of beauty.

Conclusion: The Beauty Revolution is Here

Karishma Kewalramani’s journey with FAE Beauty is a testament to how one person’s vision can disrupt an entire industry. Through her commitment to inclusive beauty, she has helped redefine what it means to be beautiful, and in doing so, has created a brand that not only generates revenue but also inspires change. The journey is far from over, and FAE Beauty is set to continue its mission of empowering individuals, celebrating diversity, and challenging beauty standards—one product at a time.