In a world racing towards synthetic formulas and chemical-packed beauty solutions, two women chose to look back—towards the wisdom of the past. Nidhi Tuteja-Dua, a software engineer, and her mother-in-law Rajni Dua have together revived a long-forgotten recipe from Nidhi’s grandmother’s kitchen to create ‘Nidhi’s Grandmaa Secret’, a homemade hair oil brand that’s now raking in a staggering ₹50 lakh every month.

This isn’t just a tale of booming business—it's a powerful story of family, tradition, and the entrepreneurial spirit that bridges generations.

The Roots of the Business

It all started in the heart of their home. As a young girl, Nidhi would watch her grandmother infuse oils with herbs, flowers, and seeds—slowly, lovingly, and with deep understanding of Ayurveda. Years later, facing her own hair fall problems after childbirth, Nidhi returned to that very recipe. With a few tweaks and modern hygiene practices, she saw remarkable results.

Encouraged by friends and family who tried the oil, she decided to explore its potential commercially. And that’s when her mother-in-law Rajni Dua stepped in—not just as support, but as co-creator, operations head, and equal partner in the vision.

Launching 'Nidhi’s Grandmaa Secret'

With limited capital but boundless belief, the duo launched their brand online, promoting the product primarily through word-of-mouth and social media. The oil’s all-natural formula, free from parabens and chemicals, quickly stood out in a saturated market. Customers loved its nostalgic smell, visible results, and handmade feel.

Soon, orders started flowing in from across India. What began in their kitchen became a full-fledged homegrown brand.

What Makes Their Product Stand Out?

  • Ancestral wisdom in a bottle: Made with cold-pressed oils, fenugreek, amla, curry leaves, hibiscus, and other Ayurvedic ingredients, the hair oil is rooted in centuries-old practices.

  • Handmade with care: Every batch is crafted in small quantities to ensure quality, purity, and consistency.

  • Women-led operations: The entire business is run by a team of women, offering flexible work and financial independence to homemakers.

  • Transparent branding: From the name to the packaging, everything celebrates authenticity and Indian heritage.

From ₹2000 to ₹50 Lakh/Month

What’s truly inspiring is the scale they’ve achieved in just a short time. Starting with an initial investment of only ₹2,000, the brand now earns over ₹50 lakh per month. Their customer base has expanded not just within India but also across the Indian diaspora overseas.

They’ve scaled their operations, invested in better packaging and fulfilment services, and built a loyal online community through testimonials, before-after results, and influencer collaborations.

Empowering Women Through Tradition

Nidhi and Rajni aren’t just running a business—they are creating a movement. Through their workshops and YouTube videos, they educate women on the importance of natural self-care. They also employ local women for packaging, bottling, and dispatch, proving that traditional knowledge can create new-age livelihoods.

They’ve become symbols of intergenerational entrepreneurship, where respect for the past meets the possibilities of the future.

What’s Next?

'Nidhi’s Grandmaa Secret' plans to diversify into a complete natural haircare line—shampoos, masks, and serums are in development. But no matter how big they grow, the heart of the brand will remain unchanged: two women, one secret recipe, and a legacy of love.