Diksha Singhi’s life was never ordinary. Relentlessly bullied for her weight and appearance throughout her childhood, she once lived under the crushing pressure of societal standards. But instead of letting that trauma break her spirit, Diksha chose to channel her pain into powerful self-expression. Today, she’s the proud founder of ‘A Little Extra’, a jewellery brand that doesn’t just sparkle—it screams individuality, self-love, and boldness.

Her journey from body-shamed teenager to Shark Tank-funded entrepreneur is not just inspiring—it’s a blueprint for turning adversity into art.

The Spark Behind ‘A Little Extra’

Diksha’s journey toward healing began when she discovered the body positivity movement, both online and through personal experiences. She started speaking openly about her trauma and resilience, soon growing a community of followers who resonated with her courage and message.

What she noticed, however, was the absence of accessories that celebrated boldness—the kind of jewellery that wasn’t just “pretty” but fearless, loud, and a little rebellious. That’s when the idea for ‘A Little Extra’ was born.

The brand offers:

  • Quirky earrings with loud colours and fun shapes

  • Necklaces that pop with personality

  • Designs inspired by pop culture, Indian motifs, and feminist icons

  • Lightweight, conversation-starter pieces for everyday wear

Each piece is an extension of Diksha’s vision: go bold, be unapologetic, and own your style.

Shark Tank India: The Defining Pitch

In 2024, Diksha took her brand to Shark Tank India, where she pitched ‘A Little Extra’ not just as a business but as a social revolution in self-expression. Her products immediately grabbed the Sharks’ attention—but it was her personal story, passion, and unapologetic vibe that truly won them over.

She bagged an investment of Rs 60 lakh, with two Sharks partnering to scale the brand further. The funds are now being used to:

  • Expand the product range

  • Upgrade packaging and branding

  • Reach new markets online and offline

  • Collaborate with influencers and artists aligned with the self-love movement

From Pain to Purpose

Diksha isn’t just building a brand—she’s redefining beauty norms. Every product in ‘A Little Extra’ is a rebellion against the conventional. And her growing tribe of customers? They wear these pieces not just as fashion but as badges of self-acceptance.

Through pop-up stores, influencer collabs, and social media campaigns, Diksha is using the brand as a platform to start conversations about body image, identity, and mental health.

Sales, Growth & the Road Ahead

In less than two years, ‘A Little Extra’ has sold over 50,000 pieces, has a loyal online following, and is now gearing up for retail expansion. The team is working on international shipping, limited edition drops, and even a custom jewellery line co-created with customers.

With her fiery vision and new Shark Tank funding, Diksha plans to scale the brand to every corner of India—and beyond.

Conclusion

Diksha Singhi’s success with ‘A Little Extra’ is not just about fashion—it’s about freedom. From being bullied for looking “different” to celebrating that very difference through a high-impact brand, her story is a celebration of resilience, rebellion, and radical self-love. In a world that demands conformity, she dares to be a little extra—and we’re all better for it.