Heena Patel’s journey into entrepreneurship began during her pregnancy, with just a pair of knitting needles and a desire to create something meaningful. What started as a hobby soon evolved into Magic Needles, a thriving handmade business now worth ₹8.5 crore. The brand empowers over 300 women artisans and delivers handmade products to more than 35 countries.

Back in 2014, Heena began knitting baby booties and accessories for her newborn. Encouraged by the response from family and friends, she saw potential beyond personal use. Starting with WhatsApp and Facebook orders, she quickly moved to launch an online store. With a focus on high-quality, skin-friendly yarns and unique handmade items, Magic Needles attracted attention for its commitment to craftsmanship and slow fashion.

The company now offers a wide range of products—babywear, home décor, DIY knitting kits, amigurumi toys, and accessories. Each item is handcrafted by women artisans, many of whom are homemakers or from rural backgrounds. Magic Needles provides them with flexible work, fair pay, training, and a sense of purpose.

Heena built a global customer base by emphasizing transparency, community, and creativity. The brand’s tutorials and social media presence have cultivated a worldwide network of knitters and crocheters. Magic Needles’ YouTube and Instagram channels serve as spaces for learning, sharing, and building connections.

Beyond sales, Heena’s greatest achievement is the empowerment of women. Over 300 artisans have found a livelihood and identity through her initiative. Many had never earned before, and now contribute to their families and children’s education with pride. Each item sold carries the name of the woman who made it—a small gesture that gives recognition and dignity.

The success of Magic Needles lies in Heena’s vision of blending passion with purpose. She champions sustainable living, local employment, and ethical production. Her future plans include expanding training centers across India, introducing eco-friendly yarn lines, and opening India’s first experience-based handmade babywear store.

Heena Patel’s story is a powerful reminder that meaningful change can start small. A single act of creativity, done with heart, can spark a movement. Through Magic Needles, she has not only built a business but also stitched together a community of empowered women and conscious consumers.