For Harshita Joshi, health wasn't just a personal goal—it became a mission. Diagnosed with Polycystic Ovary Syndrome (PCOS), a common hormonal disorder affecting millions of women in India, Harshita struggled with the side effects of conventional diets and processed foods. But instead of accepting the limitations the diagnosis placed on her, she transformed the challenge into an entrepreneurial opportunity.

Today, she is the founder of Jogurt, a fast-growing Greek yoghurt brand that champions clean-label eating, uses premium A2 milk, and offers protein-rich, preservative-free dairy products. What began as a deeply personal quest for better health has now evolved into a multi-lakh business with a loyal customer base and growing retail presence.

The Beginning: When Food Became Medicine

While working in the IT industry, Harshita began experiencing weight gain, hormonal imbalance, and fatigue—common symptoms of PCOS. When her doctors advised her to clean up her diet, especially processed dairy, she searched for healthier alternatives. But most supermarket shelves were lined with sugary, preservative-filled yoghurt cups, or imported health products that were unaffordable and unsustainable for regular consumption.

That’s when the idea struck—why not create something fresh, local, clean, and truly healthy?

Leaving IT to Start Jogurt

In 2021, Harshita took the bold decision to quit her high-paying IT job and dive into the world of food entrepreneurship. Armed with research, a strong desire to make a difference, and her own kitchen as her first lab, she began experimenting with Greek yoghurt recipes made using A2 milk from desi cows.

A2 milk, known for being easier to digest and more nutritious than regular A1 milk, became the cornerstone of her brand. She ensured that each cup of Jogurt would be high in protein, low in sugar, free of preservatives and additives, and delicious enough to rival even global brands.

What Makes Jogurt Stand Out

  • Clean-label: No hidden ingredients. Every batch is free from preservatives, artificial flavors, stabilizers, or thickeners.

  • Made with A2 milk: Easier on the stomach and richer in nutrients.

  • High-protein content: Targeted especially at health-conscious consumers, fitness enthusiasts, and people with hormonal disorders.

  • Small-batch, fresh production: Ensures quality, taste, and integrity of ingredients.

  • Eco-conscious packaging: Jogurt also aims to be sustainable with recyclable packaging and minimal plastic use.

From Kitchen to Retail

What started as a small operation selling to friends and neighbors quickly grew by word of mouth. Harshita began supplying to organic stores, gyms, wellness cafés, and health food markets in cities like Pune and Mumbai. Today, Jogurt is available on major grocery platforms and health food apps, with plans to expand across metro cities and beyond.

She also conducts nutrition workshops and partners with women’s health communities, educating others about how food choices can help manage lifestyle disorders like PCOS, thyroid issues, and insulin resistance.

Challenges on the Way

Starting up wasn’t easy. Harshita had no formal background in food tech or dairy. She had to learn everything from scratch—right from sourcing the right A2 milk suppliers to understanding cold chain logistics and navigating food safety certifications.

She also faced resistance from skeptics who doubted the market size for a premium, health-first yoghurt brand in India. But her deep connection to the product and the impact it had on her own health gave her the confidence to keep going.

The Bigger Mission

For Harshita, Jogurt is more than a brand. It’s a platform for clean eating, women's wellness, and health empowerment. She often shares her story to inspire other women living with PCOS and lifestyle issues to not only take control of their health—but to also build something meaningful from it.

Her journey reflects the growing shift among Indian consumers—toward real, clean, functional foods that heal from within. In just a short span, Jogurt has gone from homemade batches to a recognized name in the health food space.

What’s Next

Jogurt is expanding its product line to include plant-based probiotic drinks, yogurt smoothies, and subscription-based wellness bundles. Harshita also plans to launch a digital community focused on women’s health, nutrition, and entrepreneurship.

As the clean-eating movement grows in India, Harshita’s brand is well on its way to becoming a household name in the health-conscious dairy segment.

Conclusion

Harshita Joshi’s story is one of resilience, innovation, and purpose. By transforming her PCOS journey into a powerful business idea, she has not only created a successful brand but also contributed to a larger conversation about health, nutrition, and conscious living.

Jogurt isn’t just yoghurt—it’s a reminder that our greatest obstacles can become our biggest opportunities.