In an age where every new phone launch sparks a frenzy, and millions of old devices end up gathering dust—or worse, contributing to electronic waste—two young visionaries from Delhi decided to flip the script. Avneet Singh and Saket Saurav, co-founders of ReFit Global, are proving that one man’s trash really can be another man’s treasure… or in this case, a ₹200 crore enterprise.

How It All Started

The duo launched ReFit Global in 2017 with a clear goal: to bring trust, scale, and sustainability to the chaotic second-hand smartphone market. Avneet and Saket, both tech-savvy and socially aware, recognised the untapped potential in India’s growing pile of discarded smartphones. What if these phones could be revived, restored, and resold—just like new?

Starting with a small refurbishment setup and a clear vision, they began acquiring old phones, repairing them to high standards, and making them available to consumers who couldn't afford brand-new devices.

The ReFit Global Model

What sets ReFit Global apart isn’t just the idea of refurbishing phones—it’s the precision and process behind it. Each device goes through a rigorous 47-point quality check, ensuring performance, durability, battery life, display integrity, and more. Only phones that meet these strict criteria are sold under the ReFit brand.

Their commitment to quality and affordability has built enormous customer trust. The company now sells across multiple online and offline channels and has become a major player in India’s refurbished phone market.

The Numbers Speak Volumes

  • 1.75 million+ phones refurbished and sold

  • ₹200 crore+ in revenue, with projections of ₹240 crore this year

  • Operations spread across multiple cities and states

  • ReFit has become a name synonymous with reliable refurbished tech

Their phones often come with warranties and customer support, challenging the stigma that second-hand equals second-rate.

Why ReFit Matters

India generates over 2 million tonnes of e-waste every year, with a significant chunk being discarded electronics. Smartphones, often discarded in perfect working condition, contribute heavily to this crisis. ReFit Global is tackling this head-on by extending the life of these devices, reducing the burden on landfills, and making technology more accessible to millions.

This circular economy approach makes their business not just profitable, but deeply sustainable and impactful.

Challenges They Overcame

It wasn’t always smooth sailing. In the early days, trust was a big hurdle. Convincing consumers to buy a refurbished device required transparency, high standards, and relentless customer service. Logistics, sourcing used phones at scale, and setting up quality control protocols across states demanded consistent effort.

But Avneet and Saket stuck to their guns, building processes that were tech-driven, scalable, and customer-centric. Their success is a blueprint for any green tech startup aiming to combine profit with purpose.

What’s Next for ReFit Global?

Looking ahead, ReFit is planning to expand beyond mobile phones into other electronic devices—tablets, laptops, and accessories. They are also eyeing international markets where second-hand electronics are both accepted and encouraged.

With a mission to make sustainability mainstream and technology affordable, ReFit is poised to lead India's refurbished electronics revolution.