Chanel Names Ananya Panday New Ambassador

In a landmark moment for Indian fashion and global representation, luxury fashion house Chanel has named Bollywood actress Ananya Panday as its newest brand ambassador. The announcement has sent waves through the fashion industry, positioning the 25-year-old actress among the elite few who represent one of the world’s most iconic brands.

Ananya Panday now joins the ranks of international celebrities like Kristen Stewart, Jennie from BLACKPINK, and Margot Robbie who have represented the French luxury label. Known for her youthful energy, fashion-forward sensibilities, and massive Gen Z appeal, Ananya is seen as a natural fit for the brand’s evolving identity.

The reveal came through a stunning Chanel campaign featuring Ananya in a signature monochrome outfit and pearls—paying homage to Coco Chanel’s timeless aesthetic while injecting it with contemporary charm. Chanel described Ananya as “the voice of a new generation of global icons who effortlessly blend tradition and modernity.”

This move also marks a significant step in India’s growing influence on the global luxury stage. With fashion houses increasingly looking to tap into the South Asian market, Ananya’s appointment could signify more collaborations between Indian talent and European fashion giants in the near future.

Ananya, who made her Bollywood debut in 2019, has quickly risen through the ranks with notable performances and an undeniable presence on red carpets around the world. Her style evolution—ranging from experimental streetwear to sophisticated couture—has kept her at the center of fashion conversations.

“I’m honored and excited to be a part of the Chanel family,” said Ananya. “It’s more than a brand—it’s a legacy. To be associated with something that has shaped fashion history is surreal.”

With this appointment, Ananya Panday becomes a symbol of India’s global fashion clout—a rising star now shining on the most prestigious runways of the world.